Your business has unique needs, but when building a new website there are key services that every business needs to succeed.
Some services can be a la carte.
A goal without a plan is just a wish. Often times we know what we want in our hearts and our minds. But it’s difficult to put that down on paper. I start each project with a kick-off meeting to hear from you, in your own words, what you’re looking to achieve. Then I follow up with another meeting to present my plan on how to reach your goal.
To strategically position you ahead of others, I’ll conduct research on your top three competitors and identify leading industry keywords, target audiences and target advertising markets.
Branding is important because not only is it what makes a memorable impression on people, but it also allows your customers to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. It provides consistency and builds trust. My branding services include a logo, trademark, standards guide, color pallet, font selection, tag line and identity statement.
Content is king. It's what search engines look for and what drives traffic to your site. My creative services include copy and images for 5 web pages. Additional pages and functionality are available as add on services.
Using the keyword analysis from the research phase and crafted content from the creative services, the website will be strategically positioned for organic, local search. In addition, I can claim your Google My Business listing and work on citation building with industry partners to broaden your reach.
Website development includes platform selection, domain registration and hosting services for one year. It includes the design and build of the website, including wireframes, e-commerce and booking functionality. It also includes content migration from one site to another.
I conduct thorough testing of website functionality, including browser, device, site speed and reliability testing.
Your website will come with analytics in place which you can check at any time. I offer an analysis of the analytics as well as custom reports on a month-by-month basis for the first three months.
Most businesses benefit greatly from all or some of the following services.
Prefer to send updates on a monthly basis to me? No problem. I can charge a flat fee or hourly depending on the amount of updates.
Once your site is built, I will train you on how to update your content on the fly, helping you keep the site fresh and SEO friendly.
To boost your website presence, I recommend a modest paid advertising campaign using Google Ads Text. We can discuss how much you’d like to allocate for each ad during this phase, however, I can create the ad copy and set up Google Ads for your business.
Don’t leave your customers hanging. Did they book a tour? Make a payment? Send them a branded thank you email from your business email domain. My services include securing the email address, email design and copy.
Everyone has a social media presence. While your grandmother may not be on Snapchat, she’s probably on Facebook. For your business, a Facebook and Instagram account is a must. I can establish your accounts on your behalf.
A virtual tour of your location puts you a step ahead of your competitors by providing a website feature they currently do not and shows your customers that you’re proud of your space.
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